Marketing & Communication Coordinator, eyeDOCS
Since graduating with a Bachelors of Design from York University and Sheridan College in Toronto, Allie has returned home to Ottawa. In the past, Allie has worked with a few different marketing and design companies in the area to help brand and market several public and private businesses. With a specific interest in executing and upholding brand standards, Allie began to look for a position that would allow her to touch on all aspects of a business’s corporate identity.
In early 2015, Allie joined the eyeDOCS team full time and continues to work with all eyeDOCS locations across Ottawa to provide a cohesive atmosphere within the clinics and a consistent message throughout all marketing collateral. She is responsible for executing brand standards in all marketing and communications and for building audiences and opportunities around the eyeDOCS group of clinics.
Allie helps to maintain the eyeDOCS look and feel across the interior design, merchandising, and signage within all of our eyeDOCS clinics. She manages the online face of eyeDOCS through social media and all other online communities.
Finally through market research and competitor analysis, Allie ensures that eyeDOCS is competitive in price, products and positioning within the optical industry. These skills are also utilized as eyeDOCS looks to expand into new communities, assessing the demographic, infrastructure and economy.
She is passionate about the role not only because of the challenges it presents but also for the opportunity to learn more about the technical and scientific aspects of optometry. Using marketing initiatives Allie aims to ensure that eyeDOCS patients and the public are made aware of the services available to them and the benefits of proper eye care.
Please feel free to contact her regarding any new marketing initiatives that can help to promote eyeDOCS eye care services and/or quality eye wear products or any sponsorship opportunities that arise in the different eyeDOCS communities.
Allie can be reached by email at agasser@eyeDOCSottawa.com.
To learn more about Allie, please visit her LinkedIn page.
LANGUAGES OF SERVICE
- Participating since 2014 in HOPE Volleyball Summerfest, fundraising for six local and national charities.