September 9, 2015

September’s Brand of the Month

With the introduction of their new line of eye wear and the launch of their “A Touch of VANNIty” marketing campaign it seemed right to make VANNI our Brand of the Month for September.

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VANNI is an Italian based company that creates creative eyewear through superb design, craftsmanship, and quality. Using innovative materials and techniques VANNI sustains an international reputation as a creative force.

“VANNI harks back to Giovanni Vitaloni, Vanni to his friends, born Milan, 1907. An artist with a technical bent, founder and inspirer of family entrepreneurship for generations to come.

VANNI is the cutting edge of creative eye wear. Beauty stemming from the spark of genius duly mixed with culture and style. Nothing obvious: this is a distillation of 25 years’ research and experiment. The made in Italy touch breathes from every detail. Like a perfume, project-pervading.

VANNI prescription- and sunwear kicked off in Turin in 1990, a look that would tour the world and be at home in Milan, Paris, New York, Tokyo and Sydney. In eyewear design VANNI means genuine originality applied to spectacle manufacture. To mix and create unique combinations: that is our challenge, our constant ‘dare’, and colour is our second name.

VANNI is not so much craftsmanship as limited-edition industry.”

Made in Italy out of exclusive, inimitable materials, VANNI eye wear is fabricated from personalized acetate and metal frames and is assembled meticulously by hand. For more detailed information about the manufacturing process please visit, http://vanniocchiali.com/en/vanniocchiali/.

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